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What everybody wants to know about our vitamin, mineral and nutrition supplements

BEAUTY PIE teamed up with celebrity super-nutritionist, Kay Ali, to launch the ultimate range of vitamins, minerals and supplements.

Everything you need to know about BEAUTY PIE's new supplements

5 Mins Read

Q: Who are these supplements designed for and what were the key considerations when formulating them?

Kay: We are all facing unprecedented physical and mental challenges and being healthy with a robust immune system is more important than ever[1].

For me many of the formulations contain ‘essential optimal nutrients’ that should form the backbone of a healthy, balanced diet. To stay true to our mission, we developed premium formulations that are science-led, we’ve cut out unnecessary fillers / bulking agents / artificial colours and preservatives, we offer only cutting-edge, effective supplements at affordable prices, and we use 100% recyclable packaging.[2]

Q: How do you know if a supplement is high quality?

Kay: You have to trust who has formulated it, to be sure. Then you need to be clear that the whole production process is held to an internationally recognised standard.

We use biologically active and bioavailable compounds of vitamins and minerals to optimise absorption. SuperGut, Perfect Daily Multivitamin and …Like Sun are vegan-friendly. BiOmega 3 and Collagen Super Powder use sustainably-sourced wild marine ingredients[3] and …Like Sun is suspended in extra virgin cold-pressed olive oil. None of our supplements contain any artificial colouring or preservatives. We go the whole nine yards to deliver the best quality available. For example, every batch we make of BiOmega 3 fish oil softgels is independently tested by the International Fish Oil Standards to provide members with an iron-clad guarantee that they deliver high-strength, purity and freshness.

We researched the most bioavailable compounds of nutrients and the most meaningful amounts to achieve a desired result to help inform all our formulations. This might mean they’re more expensive to make than typical supplements on the high-street, but it also means you can trust that we’ve made our choices based on quality.

Kay Ali Supplements Group Shot

Q: Can you use all of the BEAUTY PIE vitamin supplements together?

Kay: Everything in our launch range can be used together. Of course, you can take too much Vitamin A, K, D and Omega 3, so if you’re currently taking other supplements, be careful you’re not overlapping any of these key nutrients. Also, if you’re on medication, have an existing medical condition, or are pregnant or breastfeeding, please check with your licenced medical doctorhealthcare professional before you start taking any supplements.

Q: Should supplements be taken at specific times of the day

Kay: Yes! Perfect Daily and …Like Sun should be taken in the morning. This is especially important with Vitamin D. Everything else should fit into when supplementing is most convenient for you. It’s about creating healthy habits, routine and consistency for the best possible results.

Q: Are these supplements for women or for men? Are your supplements vegan? Gluten-free? Soya-free?

Kay: We have formulated our supplements with both women and men in mind. SuperGut, Perfect Daily Multivitamin and …Like Sun are all vegan friendly (Collagen Super Powder and BiOmega 3 are suitable for pescatarians), and they are all soya free. If you’re on medication, have an existing medical condition, or are pregnant or breastfeeding, we recommend consulting with your licenced healthcare professional. We also recommend if pregnant or breastfeeding, to avoid taking Perfect Daily Multivitamin. Perfect Daily contains Vitamin A, which when taken in excess has been linked to foetal abnormalities.

BiOmega 3 and Collagen Super Powder use sustainably sourced wild marine ingredients[3] and …Like Sun is suspended in extra virgin cold-pressed olive oil.

SuperGut, Perfect Daily and …Like Sun are all vegan friendly. BiOmega 3 and Collagen Super Powder are not suitable for vegans or vegetarians as they contain wild marine ingredients.

Q: Are your vitamin supplements organic?

Kay: Our BiOmega 3 and Collagen Super Powder contain wild marine, organic ingredients and …Like Sun is suspended in organic, extra virgin cold-pressed olive oil.

Q: Do BEAUTY PIE’s vitamin supplements contain artificial colouring or preservatives?

Kay: No, none of our supplements contain any artificial colouring or preservatives. Perfect Daily’s capsule shell is dyed using purple carrots and the pink in our Collagen Super Powder is from beetroots. We use natural Vitamin E as a preservative in our BiOmega 3 fish oil and …Like Sun softgels and we only employ actives with the highest possible bioavailability.

Q: Does Perfect Daily (Multivitamin) contain synthetic vitamins e.g. Folic Acid?

Kay: First, let’s define ‘synthetic’ as a compound that is not found naturally. For example, Folic Acid is 100% ‘synthetic’ but has a more bioavailable alternative called ‘Methyltetrahydrofolate’. Perfect Daily’s blend is formulated with the most bioavailable forms of nutrients wherever appropriate.

However, even these alternative compounds cannot be defined as natural, although wherever possible we choose naturally sourced ingredients. That’s why focusing on the biological activity of a compound is far more valuable than questioning if it is synthetic or not. It’s more important to know if the nutrient is biologically active. These are the questions that guide our research and formulations and make them so brilliant.

Q: Does the Collagen Super Powder contain Vitamin C

Kay: Yes, our Collagen Super Powder has 250mg (per serving) of Vitamin C added, because Vitamin C is the only EFSA approved nutrient that contributes to normal collagen formation for the normal function of skin, bones, cartilage, teeth and gums. It’s also a powerful antioxidant, which means that it helps protects cells from oxidative stress.

Q: What source of collagen is used in the Collagen Super Powder?

Kay: Our collagen is sourced from the skin of sustainably caught wild cod, salmon, trout or haddock. Our supplier rotates the source to even out demand and only sources the collagen from ‘Friends Of The Sea’ certified fisheries.

What's special about the Hydrolyzed Marine Collagen we've sourced, is that we know it’s backed by science! Our Collagen Super Powder is also formulated with Tremella Fuciformis, Biotin and the key ingredient Vitamin C, which helps support collagen formation for the normal function of skin. With so many Collagen Peptides to choose from, we have chosen this high-quality Peptide with proven absorbability when blended into a drink, with a subtle all-natural berry flavour. It’s dairy free and suitable for pescatarians.

Q: Does …Like Sun (Vitamin D3) contain Vitamin K also?

Kay: Yes. …Like Sun delivers both biologically active Vitamin D3 with K2 in cold pressed olive oil. Vitamin K contributes to the maintenance of normal bones. How? In order for your bones to maximise their calcium uptake, they need osteocalcin – a hormone released by osteoblasts (bone cells) to bind to calcium. But osteocalcin needs vitamin K to activate it and start the calcium binding process[4].

Q: How many cultures does SuperGut™ probiotic contain?

Kay: SuperGut delivers 12 bacterial strains at 50 billion Colony Forming Units (CFUs) including Lactobacillus Acidophilus DDS1 which has over 30 years of research spanning over 200 clinical trials.

We intentionally excluded FOS (Fructooligosaccharides) and GOS (Galactooligosaccarides) – both undigestible fibres that can sometimes disrupt sensitive digestive systems. Our Live Cultures are also dairy-free and vegan friendly.

SuperGut delivers twelve live cultures at 50 billion CFUs of which 2 strains are of particular note: Lactobacillus Acidophilus DDS-1 and Bifidobacterium Lactis UAB1A-12.

Q: How are the live cultures gut-survivable in sufficient quantities?

Kay: SuperGut is made using delayed released encapsulation to guarantee sufficient quantities of live bacteria survive the upper digestive tract. Our labs have tested the resistance of these strains in SuperGut against a pH environment that mimics stomach acid against bile salts, demonstrating survivability. We use delayed release encapsulation for extra measure. 

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References: [1] Food supplements do not treat, prevent or cure disease. [2] Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. [3] Our manufacturers source from Friends Of The Sea certified fisheries. [4] Reference: Akbari S, Rasouli-Ghahroudi AA. Vitamin K and Bone Metabolism: A Review of the Latest Evidence in Preclinical Studies. Biomed Res Int. 2018;2018:4629383. Published 2018 Jun 27. doi:10.1155/2018/4629383

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Kay Ali

9 months ago


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